Website design & build proposal

Semper.

From connected vision to a working system.

A design-led, commercially grounded route from confidential prototype to a distinctive, production-ready Webflow platform.

Prepared for Jenna Kuhn

01 September 2026 / Valid for 14 days

CONFIDENTIAL

01 SYSTEM / CIRCULATIONSEMPER. / WEBSITE 2026

CONNECTED GUEST JOURNEY / SYSTEM MAP / NOT TO SCALE

01 / Project reading

The vision is already strong.

Semper's prototype has a sophisticated organising idea: the Connected Guest Journey. The opportunity is to preserve that intelligence, sharpen the system around it, and turn the experience into a website that performs as beautifully as it presents.

What stays

The connected-platform concept, the circle and path language, the product-first restraint and the prototype's sense of movement.

What changes

Palette temperature, typography, hierarchy, responsive behaviour and the balance between visual intrigue and useful proof.

The principle

Evolution, not replacement.

The prototype remains the creative foundation. Every refinement must demonstrably improve clarity, craft or conversion.

SEMPER. × LOWKEY.CLUB

CONFIDENTIAL / SEMPER x LOWKEY.CLUB

OVERVIEW / 13 SLIDES

ARROWS / SCROLL / SWIPE TO NAVIGATE · ESC FOR OVERVIEW